Jeneva Bell

Jeneva Bell is the pioneering entrepreneur behind Ruggable, the brand credited with reinventing the home-rug category through a patented two-piece, machine-washable design. Her inspiration reportedly struck when her dog marked a pristine rug, prompting her to ask: what if the rug top could detach, be washed, and then reattach.

Bell’s path to Ruggable included early experience in product development and marketing, including launching a boutique fragrance line before pivoting toward a more durable, utilitarian home product. She and a business partner worked through multiple prototypes, licensing attempts, and challenges before Bell ultimately bought out her partner and continued development independently.

In 2017, a key venture capital investment enabled Ruggable to expand its digital footprint and accelerate growth. Under Bell’s leadership, Ruggable now employs hundreds, operates globally, and is known for design collaborations with names such as Jonathan Adler and partnerships across popular culture.